Marketing That Drives Revenue, Not Just Awareness
Key Impact Metrics:
cycle length
conversion
Our Solutions
Leads That Convert into Revenue
- Audience Targeting: Identify and segment ideal accounts and personas.
- Message Alignment: Tailor content for each stage of the buyer journey.
- Campaign Execution: Coordinate outreach across email, social, paid ads, and content syndication.
- Optimization: Monitor, test, and refine continuously for higher conversions.
Harnessing AI to Drive Smarter, Faster Revenue Growth
Artificial intelligence is transforming marketing, but only if you know how to use it strategically. At Revenue Development Partnership, we help healthcare organizations harness the power of AI tools to work smarter, move faster, and target more effectively.
Streamline workflows, personalize outreach, uncover deeper insights
Result: More relevant messaging, better targeting, higher-quality leads.
Support at every stage from beginning your AI journey to integrating advanced tools.
Our AI Expertise Includes: ChatGPT, Jasper AI, Copy.ai; HubSpot Predictive Scoring, 6sense, Demandbase AI; Drift, Mutiny, PathFactory; ZoomInfo Intent, Clearbit, Clay; Regie.ai, Outreach AI, Conversica
How We Help You Succeed with AI: Identify high-impact use cases; Implement & integrate into existing stack; Train teams for adoption; Establish measurable KPIs for revenue growth
Websites That Generate Pipeline, Not Just Page Views
Market Insights That Fuel Revenue Growth
We deliver custom surveys and research to give you a clear picture of your buyers, market, and competitive landscape.
Services: Closed-Won Surveys, Closed-Lost Surveys, TAM Research, Customer Satisfaction & NPS, Brand Perception Studies, Competitive Landscape Analysis
Optimizing Your Marketing Technology for Maximum Revenue Impact
We ensure your systems are configured, integrated, and optimized to deliver measurable results.
Expertise: Salesforce, HubSpot CRM, Marketo, SurveyMonkey, Demandbase, 6sense, ZoomInfo, Clearbit, ChatGPT, Jasper AI, Drift, Conversica, Google Analytics, Tableau, Power BI, Looker, ON24, GoToWebinar, Zoom Events
How We Help You Win: Tech stack assessment, Best-practice configuration, Platform integration for unified data flow, Team training for effective use
Measurable Impact on Your Bottom Line
We measure success by revenue growth, not vanity metrics.
Sample outcomes: +51% inbound MQLs in four months (healthcare SaaS); -18% sales cycle reduction; +32% increase in lead-to-opportunity conversion rates
Every engagement includes transparent reporting so you know exactly what’s driving revenue impact.
Success stories
Terance Fowler
Davina Green,
Terance Fowler
Terance Fowler
John Porricolo
Senior Marketing and Business Development Leader
Who We Are
About Us
Revenue Development Partnership is a specialized B2B marketing agency exclusively serving the healthcare industry. Our team combines decades of expertise in healthcare marketing, sales enablement, and digital strategy all focused on one goal: helping you achieve greater revenue growth and bottom-line profitability.
We’re not here to simply “build your brand.” We’re here to fill your pipeline, shorten sales cycles, and expand your market share. If you’re looking for a partner who measures success in revenue, not just recognition, you’ve found the right team.
At the helm is our founder and visionary, John Porricolo, a seasoned leader with more than three decades of B2B healthcare and technology experience. John’s career began on the provider side of healthcare and evolved into leadership roles across SaaS and healthcare technology, giving him a rare perspective on what truly drives results and what doesn’t.
Over the course of his career, John has led marketing at three healthcare technology startups that each scaled to become unicorns, ultimately selling for over $1 billion. He has also built and guided marketing organizations within enterprise-level companies, consistently delivering measurable revenue growth and market impact.
Guided by this experience, Revenue Development Partnership’s vision is to apply proven strategies, deep healthcare market knowledge, and innovative tools to help organizations achieve breakthrough results. Beyond the metrics, we believe in true partnership mentoring the clients we serve, fostering collaboration, and aligning around a shared vision of growth.
Contact Us
Let’s Build Your Revenue Growth Plan
If you’re ready to attract more qualified leads, shorten your sales cycle, and increase bottom-line profitability, Revenue Development Partnership is ready to help